AI for Dentists
How much does dentraw LAB cost? Plans, pay-as-you-go credits, and free trial
Gabriel Gimenez · Published on September 19, 2026
dentraw LAB starts free: you get a 3-day trial of the full platform, with a card on file. After that, there are two paths. For steady use, plans cost R$333 per month, R$997 per quarter, or R$3,490 per year. For occasional use, pay-as-you-go credits cost R$3.90 per image, R$6.90 per video, and there is a 24-hour pass for R$11.90.
The logic is simple: if you generate content every week, a subscription costs less per generation; if you only need a simulation or a video once in a while, you pay only for what you use. Clients outside Brazil, including those using the platform in English or Spanish, are billed in US dollars at the converted amounts.
Below I break down each option, with the full table and the same math I walk through whenever a dentist asks me which plan to pick.
How much does each dentraw LAB option cost?
| Option | Price | Who it fits |
|---|---|---|
| Trial | Free for 3 days (card required) | Testing the full platform before deciding |
| Monthly plan | R$333/month | Steady use, no long commitment |
| Quarterly plan | R$997 every 3 months | Steady use with a discount (about R$332/month) |
| Annual plan | R$3,490/year | Lowest cost per month (about R$291/month) |
| Image credit | R$3.90 per generation | A one-off simulation or edit |
| Video credit | R$6.90 per generation | A one-off transformation video |
| 24-hour pass | R$11.90 | Producing a full case's content in one day |
| Link na Bio | R$9.90/month | Link-in-bio page for the practice, independent of any plan |
Why does the trial require a card?
The 3-day trial asks for a card because AI generation has a real processing cost. Carlos and I tried an open trial with no card early on, and the result was a flood of throwaway accounts burning through generations with no real intent to use the product. With a card, the trial stays free, but it is limited to people genuinely evaluating dentraw LAB. If you cancel within the 3 days, nothing is charged.
My suggestion for making the most of the trial: bring a real case. Take the photo of a patient who is on the fence, generate the simulation in Preview, build a carousel and a video. In 3 days you can feel exactly what the platform delivers in your daily routine.
Subscription or pay-as-you-go credits: which is cheaper?
Here is the math I share with every dentist who asks:
- Estimate how many generations you run per month: smile simulations, photo enhancements, carousels, and videos.
- Multiply by the pay-as-you-go prices: R$3.90 per image and R$6.90 per video.
- If the total passes a small fraction of the monthly plan, the subscription already wins, because it unlocks steady use without counting credits.
- If you produce fewer than a dozen pieces of content per month, pay-as-you-go credits cover you with no monthly fee.
In practice: if you see cosmetic patients every week and present a simulation at nearly every consult, you will blow past the pay-as-you-go cost quickly. For that profile, the annual plan is where the cost per generation gets lowest. If you use dentraw LAB for a specific case, like preparing the presentation for a full-mouth rehab, the R$11.90 24-hour pass does the job.
What is included in the plans?
A subscription unlocks the full dentraw LAB toolset for steady use: Preview to simulate the smile before quoting the patient, clinical photo enhancement and upscaling, themed carousels, transformation videos, content planning, and access to the lab and agency directories. Link na Bio, the practice's link-in-bio page, is a separate R$9.90/month product for anyone who wants to organize their Instagram presence without a full subscription.
Pay-as-you-go credits cover individual generations: R$3.90 per image and R$6.90 per video. They do not expire in a day, so you can buy them and use them at the practice's pace. The 24-hour pass is the exception: it unlocks the platform for one full day, designed for batching your production.
How much does it cost for international clients?
dentraw LAB operates in Brazil, Latin America, Spain, Turkey, Saudi Arabia, and the United Arab Emirates. For clients outside Brazil, including those using the platform in English or Spanish, billing is in US dollars, converted from the Brazilian price table. The structure is the same: a 3-day trial, monthly, quarterly, and annual plans, plus pay-as-you-go credits for occasional use.
FAQ
Does dentraw LAB have a free trial? Yes. You get 3 free days to test the full platform, with a card on file. If it is not for you, just cancel before the period ends.
How much is the dentraw LAB monthly plan? The monthly plan is R$333. There are also quarterly (R$997) and annual (R$3,490) plans, which lower the cost per month. International clients are billed in US dollars at the converted amounts.
Is it cheaper to subscribe or buy pay-as-you-go credits? It depends on volume. For steady use, a subscription costs less per generation. For occasional needs, credits work well: R$3.90 per image, R$6.90 per video, or R$11.90 for the 24-hour pass.
What is the 24-hour pass? It is a one-off R$11.90 access that unlocks the platform for 24 hours, ideal for producing all the content for one case in a single day without subscribing.
Do clients outside Brazil pay in reais? No. International clients, including those using the platform in English or Spanish, are billed in US dollars, converted from the Brazilian price table.
If you want to see your next patient's smile simulation before you quote the treatment, start your free 3-day trial now.
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Frequently asked questions
Does dentraw LAB have a free trial?
Yes. You get 3 free days to test the full platform, with a card on file. If it is not for you, just cancel before the period ends.
How much is the dentraw LAB monthly plan?
The monthly plan is R$333. There are also quarterly (R$997) and annual (R$3,490) plans, which lower the cost per month. International clients are billed in US dollars at the converted amounts.
Is it cheaper to subscribe or buy pay-as-you-go credits?
It depends on volume. For steady use, a subscription costs less per generation. For occasional needs, credits work well: R$3.90 per image, R$6.90 per video, or R$11.90 for the 24-hour pass.
What is the 24-hour pass?
It is a one-off R$11.90 access that unlocks the platform for 24 hours, ideal for producing all the content for one case in a single day without subscribing.
Do clients outside Brazil pay in reais?
No. International clients, including those using the platform in English or Spanish, are billed in US dollars, converted from the Brazilian price table.