Content & Planning
How do you plan 30 days of content for your dental practice?
Gabriel Gimenez · Published on September 19, 2026
You can plan 30 days of practice content in a single afternoon by following four steps: define 4 content pillars, assign formats to a fixed weekly calendar, batch-produce everything with AI, and schedule the posts. This is exactly the method I recommend to dentists using dentraw LAB, and the same one I use for our own brand's content.
The mistake I see most often is not a lack of creativity. It is deciding every single day "what should I post today". Daily decisions are exhausting, and within two weeks the profile goes quiet. Monthly planning turns content into an operational task: you execute instead of improvising.
Below I break down each step, with a calendar you can copy.
What are the 4 content pillars of a dental practice?
A pillar is a fixed theme that organizes everything you publish. With 4 pillars you never run out of ideas, because every post comes from a known drawer. For a dental practice, I use this split:
| Pillar | What goes in | Goal |
|---|---|---|
| Proof | Authorized before-and-after, case carousel, transformation video | Show technical skill |
| Education | Patient questions, myths, post-treatment care | Build authority and saves |
| Behind the scenes | Clinical routine, team, equipment, a case in progress | Humanize the practice |
| Conversion | Smile simulation, how to book, payment options | Turn follower into patient |
The practical rule: 50% proof and education, 30% behind the scenes, 20% conversion. If you only post conversion content, you wear out your audience; if you never post it, you get followers but no patients.
How do you build the weekly calendar?
With the pillars defined, lock formats to days of the week. Repeating formats is what makes batch production possible. A model that works in practice:
- Monday: clinical case carousel (proof pillar).
- Wednesday: educational post answering a patient question (education pillar).
- Friday: transformation video or before-and-after (proof pillar).
- Saturday or Sunday: light behind-the-scenes post, team or routine (behind the scenes pillar).
- Every 10 days: conversion post with a call to book a simulation or appointment (conversion pillar).
At 4 posts per week, you get 16 to 17 posts per month, not 30 daily posts. "30 days of content" means the whole month covered with a steady presence, not one forced post per day.
How do you produce a month of posts in one afternoon?
Batch production means making everything in one sitting, on the same day, while the context is fresh. The workflow I teach:
- 30 minutes: list 12 questions patients asked during the month. Each one becomes an educational post.
- 60 minutes: pull 5 to 8 photographed cases with consent. They are the raw material for carousels and videos.
- 90 minutes: generate the visuals. This is where AI changes the game: in dentraw LAB, themed carousels come out ready from the case photos, Make Art creates educational graphics, and Live turns a photo into a transformation video. What used to take days in an editor now takes minutes.
- 30 minutes: write the captions following the structure question, answer, call to action.
A lesson from my own experience: when Carlos and I started creating content for dentraw LAB, we tried to create something new every day. Within three weeks we were behind and frustrated. Once we switched to monthly batching, with carousels generated inside the platform itself, consistency showed up and the audience grew. The same pattern repeats in the practices I work with: whoever schedules one production day per month publishes; whoever relies on daily inspiration disappears.
How do you schedule and stay consistent?
With the assets ready, schedule everything at once. Simple options:
- Meta Business Suite: free, schedules posts and reels on Instagram and Facebook.
- Spreadsheet plus reminders: if you prefer posting manually, a sheet with date, pillar, format, and status already prevents chaos.
- Refill routine: block the last business day of the month to produce the next one, always with the new cases that came in.
Consistency is the only real Instagram hack. Three posts a week for six months beats any heroic week of daily posting followed by silence.
How much does it cost to produce this content?
The cost depends on the path: DIY production with AI tools, a specialized agency, or a mix of both. At dentraw LAB, the plans were designed to cost less than a single agency deliverable per month, with monthly, quarterly, and annual plans, plus pay-as-you-go credits for occasional use. I detailed every price in How much does dentraw LAB cost?.
If you want to test the full workflow, from photographed case to finished carousel and video, start your free trial of dentraw LAB now and build your first month of content this week.
FAQ
How many posts per week should a dental practice publish? Three to five posts per week is a realistic, sustainable pace. More important than volume is consistency: posting every week, on the same days, for months in a row.
Do I have to appear in my practice's videos? Not necessarily. Case carousels, authorized before-and-after posts, and AI-generated transformation videos, like the ones from Live in dentraw LAB, perform well without you on camera.
How do I share before-and-after photos without breaking advertising rules? Always get written patient consent, avoid promising results, and check the current dental advertising regulations in your state or country before publishing.
How long does it take to plan a month of content? With defined pillars and batch production, one afternoon is enough. With AI tools like Make Art and the carousels in dentraw LAB, the visual work that used to take days now takes minutes.
Is it worth paying an agency to make the content? It depends on your stage. If you have photographed cases and little time, an agency specialized in dentistry can speed things up. If the budget is tight, batch production with AI covers most of it.
What do I do when I run out of post ideas? Go back to the 4 pillars and to the questions patients ask in the chair. Every repeated question becomes a post. The idea bank never runs out if you listen to your patients.
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Frequently asked questions
How many posts per week should a dental practice publish?
Three to five posts per week is a realistic, sustainable pace. More important than volume is consistency: posting every week, on the same days, for months in a row.
Do I have to appear in my practice's videos?
Not necessarily. Case carousels, authorized before-and-after posts, and AI-generated transformation videos, like the ones from Live in dentraw LAB, perform well without you on camera.
How do I share before-and-after photos without breaking advertising rules?
Always get written patient consent, avoid promising results, and check the current dental advertising regulations in your state or country before publishing.
How long does it take to plan a month of content?
With defined pillars and batch production, one afternoon is enough. With AI tools like Make Art and the carousels in dentraw LAB, the visual work that used to take days now takes minutes.
Is it worth paying an agency to make the content?
It depends on your stage. If you have photographed cases and little time, an agency specialized in dentistry can speed things up. If the budget is tight, batch production with AI covers most of it.
What do I do when I run out of post ideas?
Go back to the 4 pillars and to the questions patients ask in the chair. Every repeated question becomes a post. The idea bank never runs out if you listen to your patients.